Skip to a section: Apply Sensitivity Labels to Microsoft 365 Documents | Best Practices | Troubleshooting | Summary
Apply Sensitivity Labels to to Microsoft 365 Documents
Purpose
Sensitivity labels help protect organizational data by classifying documents based on their level of sensitivity. Applying the correct label ensures that confidential information is handled, shared, and protected appropriately.
What Are Sensitivity Labels?
Sensitivity labels are Microsoft 365 classifications that help:
Examples of labels may include:

Before You Begin
Ensure:
How to Apply a Sensitivity Label
Method 1: Apply a Label to a New or Existing Document
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Open the Microsoft 365 document.
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On the Home tab, locate the Sensitivity button in the ribbon.
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Select Sensitivity.
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Choose the appropriate label from the list.
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If prompted, provide a business justification.
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Save the document.
Example
Home > Sensitivity > Confidential
After selecting the label, protection settings may automatically apply.
Method 2: Apply a Label from the File Menu
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Open the document.
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Select File.
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Select Info.
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Locate the Sensitivity option.
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Choose the appropriate label.
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Save the document.
Understanding Label Effects
Depending on the selected label, Microsoft may automatically add protection features:
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Protection Feature
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Description
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Encryption
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Restricts who can open the file
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Watermarks
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Adds a visible classification mark
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Headers/Footers
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Displays classification text
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Access Restrictions
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Limits editing, printing, or sharing
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Expiration Dates
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Restricts access after a certain date
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Changing a Sensitivity Label
If document content changes:
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Open the document.
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Select Sensitivity.
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Choose a different label.
Note
Justification is required when:
Viewing the Current Label
You can verify a document's classification by:
The current label will be displayed. 
Recommended Labeling Guidelines
Public
Use for information approved for external distribution.
Examples:
Internal
Use for routine business information intended only for employees.
Examples:
Confidential
Use for sensitive business information.
Examples:
Highly Restricted
Use for critical or highly restricted information.
Examples:
Best Practices
✅ Apply a label as soon as the document is created.
✅ Review the label before sharing a document.
✅ Use the highest appropriate classification when uncertain.
✅ Periodically verify labels on existing documents.
✅ Follow organizational data handling policies.
Troubleshooting
Sensitivity Button Not Visible
Try the following:
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Confirm that you are signed in with your work account.
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Restart Microsoft program.
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Update Microsoft Office.
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Contact Enterprise Data Management Support Services ticket queue at: Request Form - Enterprise Data Management Support and select the DLP Labeling ticket type.
Unable to Change a Label
Possible reasons:
Label Not Applying
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Save and close the document.
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Reopen the file.
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Reapply the label.
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Contact Enterprise Data Management Support Services ticket queue at: Request Form - Enterprise Data Management Support and select the DLP Labeling ticket type if the issue persists.
Frequently Asked Questions
Q: Can I remove a sensitivity label?
Yes, if organizational policy permits it. Some label removals require justification or approval.
Q: Does a label stay with the document when shared?
Yes. The label typically travels with the document and any associated protection settings remain in effect.
Q: What happens if I select the wrong label?
Change the label to the correct classification as soon as possible and follow your organization's data handling procedures.
Summary
Applying sensitivity labels helps protect company information and ensures compliance with organizational policies. Always select the label that best reflects the sensitivity of the information contained within the document before saving or sharing it.