Media Consent and Release Guidelines

ECU technologies allow video and audio recording of class lectures, guest speakers, students and patients through still portraits, images, name, likeness or voice (virtual reality project, for example), as part of or in conjunction with, an ECU class, project or promotional opportunity.

The ECU Media Consent Release Guidelines clarify when written prior permission is required and other considerations. ECU needs to be able to demonstrate that it has permission from participants to include them in electronic media.

A signed Media Consent and Release form is required when:

• Recording guest lecturers, interview candidates* or others. External participants and other scenarios as provided in the Media Consent and Release Guidelines continue to require Media Consent and Release forms. Should you have any questions please contact University Counsel or the DELTC chair.
• Recording PK-12 students in conjunction with a class project (both ECU students conducting the project and the parents of each student in the recording must have a media release form on file).

A syllabus statement is required when:

• Recording a lecture or class.
• Similar language should be added if the course requires students to record presentations that are shared with the class and/or instructor. This syllabus statement is provided by the Office of University Council and should be used in its entirety with no modifications.
• For more information, see the Family Educational Rights and Privacy Act (FERPA or Buckley Amendment) PRR.

Syllabus statement:
Students should be aware that class lectures may be recorded. These recordings may include images and voices from students who are present and participating in the course. Should students want their voice and/or image withheld from these recordings, they will need to make a written request to their instructor. However, doing so may limit a student’s ability to participate in the course.
 
To protect the privacy of other students, students are not permitted to make their own recordings of class lectures (unless provided this accommodation from the Department for Disability Support Services). Likewise, students are not to share class recordings without the permission of the instructor or through an accommodation from the Department for Disability Support Services.

Call the HIPAA Compliance Officer PRIOR to:

• Recording patients or any act related to medical information.
• Review ECU policies in the HIPAA manual or call the Office of Institutional Integrity at 252-744-5200 with questions.

For a complete reading of these guidelines, please see the attached ECU Media Consent Release Guidelines (PDF).

*The retention schedule for applicant materials, including any interview recordings and accompanying media consent releases follow UNC system guidelines.